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AUGUST WILSON'S "THE PIANO LESSON" TO PLAY THE ETHEL BARRYMORE THEATRE ON BROADWAY
Posted by: Official_Press_Release 08:49 am EDT 07/26/22

THE HIGHLY ANTICIPATED BROADWAY PRODUCTION
OF
AUGUST WILSON'S
PULITZER PRIZE®-WINNING DRAMA
"THE PIANO LESSON"
WILL OPEN AT THE ETHEL BARRYMORE THEATRE

PERFORMANCES BEGIN SEPTEMBER 19TH

STARRING
SAMUEL L. JACKSON
JOHN DAVID WASHINGTON
AND
DANIELLE BROOKS

DIRECTED BY
LaTANYA RICHARDSON JACKSON

**17 WEEKS ONLY**

New York, NY – Producers Brian Anthony Moreland, Sonia Friedman, Tom Kirdahy, Kandi Burruss and Todd Tucker announced today that the first Broadway revival of August Wilson's The Piano Lesson, which comes more than 30 years after the seminal, Pulitzer Prize®-winning drama's premiere, will now play the Ethel Barrymore Theatre (243 West 47th Street) for its 17-week engagement. The Barrymore's history with Wilson's legacy stretches back to 1988, when the original production of Joe Turner's Come and Gone (the second play in his American Century Cycle) premiered there to glowing reviews, earning the New York Drama Critics Circle Award for Best Play. Performances for The Piano Lesson will begin on Monday, September 19, 2022. The official Opening Night will be announced at a later date.

Tickets at the Ethel Barrymore Theatre are now on sale at PianoLessonPlay.com or Telecharge.com . All current ticket holders will be moved to the Ethel Barrymore automatically and will receive a confirmation email in the coming days.

The Piano Lesson will be directed by Tony Award® nominee LaTanya Richardson Jackson – who is making her Broadway directorial debut and will be the first woman to ever direct an August Wilson play on Broadway. The show stars Samuel L. Jackson as Doaker Charles, John David Washington as Boy Willie, and Danielle Brooks as Berniece. The cast also features Trai Byers as Avery, Ray Fisher as Lymon, April Matthis as Grace, and Michael Potts as Wining Boy.

Producer Moreland commented, "We are thrilled to have secured this iconic playhouse, which happened to have been one of August Wilson's favorite theaters. The legacy of the Barrymore makes it the ideal space to experience a play all about how we shepherd and look after our ancestral legacies."

August Wilson's The Piano Lesson, which premiered at the Yale Repertory Theatre in 1987 and starred a then-39-year-old Samuel L. Jackson as Boy Willie, is the fourth play in the American Century Cycle. Three years later, a new production, starring Carl Gordon, Charles S. Dutton and S. Epatha Merkerson, opened at Chicago's Goodman Theatre, and soon transferred to Broadway's Walter Kerr Theatre. In addition to winning the Pulitzer Prize for drama, The Piano Lesson won the New York Drama Critics' Circle Award for Best Play, the Drama Desk Award for Outstanding Play, the Peabody Award and was nominated for the 1990 Tony Award for Best Play.

Wilson's American Century Cycle chronicles the Black experience throughout the 20th Century over the course of ten plays – each set in a different decade. The Cycle consists of Jitney, Ma Rainey's Black Bottom, Fences, Joe Turner's Come and Gone, The Piano Lesson, Two Trains Running, Seven Guitars, King Hedley II, Gem of the Ocean, and Radio Golf. The Cycle includes five New York Drama Critics' Circle Award winners, two Pulitzer Prize winners, and a Tony Award-winning Best Play.

The Piano Lesson is set in Pittsburgh's Hill District in 1936. A brother and sister are locked in a war over the fate of a family heirloom: a piano carved with the faces of their ancestors. Only by revisiting history can the siblings endeavor to move forward. The Piano Lesson, wrote Frank Rich in The New York Times, "has its own spacious poetry, its own sharp angle on a nation's history, its own metaphorical idea of drama and its own palpable ghosts that roar right through the upstairs window of the household where the action unfolds. Like other Wilson plays, The Piano Lesson seems to sing even when it is talking."

The design team for The Piano Lesson includes Tony Award winner Beowolf Boritt (Set Design), Tony Award nominee Toni-Leslie James (Costume Design), Tony Award nominee Japhy Weideman (Lighting Design), Tony Award winner Scott Lehrer (Sound Design), Drama Desk Award nominee Cookie Jordan (Wig Design), Tony Award nominee Jeff Snug (Projection Design), and Tony Award winner Jason Michael Webb (Music & Music Direction). Casting is by Calleri, Jensen, Davis. General Management is by Foresight Theatrical.

# # #

PianoLessonPlay.com
@ThePianoLessonPlay
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So this leaves 8 vacant theaters this fall
Posted by: dramedy 01:24 pm EDT 07/26/22
In reply to: AUGUST WILSON'S "THE PIANO LESSON" TO PLAY THE ETHEL BARRYMORE THEATRE ON BROADWAY - Official_Press_Release 08:49 am EDT 07/26/22

A rather high number compared to 2018 (none) and 2019 (2). Of course, there's time for some shows to fill these theaters. The Beaumont and Imperial are a big surprise to me. Imperial and Broadway will probably get spring musicals (camelot is at beaumont).

Beaumont
Broadway
Imperial
Lunt-Fontanne
Music Box
Nederlander
Schoenfeld
Studio 54
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Regarding those 8 particular theaters...
Posted by: earlybird 01:16 pm EDT 07/28/22
In reply to: So this leaves 8 vacant theaters this fall - dramedy 01:24 pm EDT 07/26/22

Well, the Beaumont is empty because Camelot was originally slated for the fall. Hopefully they still find something for the fall, but it’s not surprising that they wouldn’t have something ready to announce at this point.

As for the Music Box and the Schoenfeld: I have to wonder if the September closings dates for CFA and DEH made it harder for other shows to book it? We could still see something be scheduled for October/November/December, but if any prospective shows wanted to begin previews in September, those 2 theatres are off the table.

As for the rest of the theatres, I can’t say I’m too surprised, as they’ve all had trouble retaining tenants in recent years, whether due to the size of the theatre, the geographical location, or just bad luck. In particular, I can understand producers wanting to stay away from the Broadway and the Lunt.

The Imperial does seem more palatable on paper: it’s smaller than the Broadway, with a shape that makes it feel more intimate than the Lunt (despite being similarly sized), and has a better location than the Nederlander. But it’s still large, and its recent track record still isn’t great.

Studio 54 has had a few hits in recent years, both in terms of the rentals, and some of Roundabout’s productions that have sold well. But I still think a lot of shows there struggle, possibly due to the location. If I were a producer, it wouldn’t be my first choice either. Not sure what’s up with Roundabout – they’ve only announced 1 Broadway show for their season, so maybe they still have a play planned for Studio 54.
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re: So this leaves 8 vacant theaters this fall
Posted by: ryhog 01:39 pm EDT 07/26/22
In reply to: So this leaves 8 vacant theaters this fall - dramedy 01:24 pm EDT 07/26/22

I also think there will be some fill in late (and maybe just for the holidays) but I also think we are seeing a more realistic reality in a post-free money environment. Some folks think we could do with a little healing of the demand curve that has suffered under too much supply with the economies disrupted by the free money.
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re: AUGUST WILSON'S "THE PIANO LESSON" TO PLAY THE ETHEL BARRYMORE THEATRE ON BROADWAY
Posted by: ryhog 09:34 am EDT 07/26/22
In reply to: AUGUST WILSON'S "THE PIANO LESSON" TO PLAY THE ETHEL BARRYMORE THEATRE ON BROADWAY - Official_Press_Release 08:49 am EDT 07/26/22

one of the worst kept secrets ever, and one of the smartest moves.
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I wonder how much it cost.
Last Edit: dramedy 11:35 am EDT 07/26/22
Posted by: dramedy 11:34 am EDT 07/26/22
In reply to: re: AUGUST WILSON'S "THE PIANO LESSON" TO PLAY THE ETHEL BARRYMORE THEATRE ON BROADWAY - ryhog 09:34 am EDT 07/26/22

The audience was offered $500k to move to a different theater to allow McNally play to stay put.

I guess the next announcement soon will be woods extending to January.
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re: I wonder how much it cost.
Posted by: Singapore/Fling 02:02 pm EDT 07/26/22
In reply to: I wonder how much it cost. - dramedy 11:34 am EDT 07/26/22

Seeing as it wasn't selling well enough to fill the St. James, I'd be surprised if they received anything other than expenses for re-designing the show to fit the smaller Barrymore stage.
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Hardly.
Last Edit: ShowGoer 02:35 pm EDT 07/26/22
Posted by: ShowGoer 02:33 pm EDT 07/26/22
In reply to: re: I wonder how much it cost. - Singapore/Fling 02:02 pm EDT 07/26/22

"I'd be surprised if they received anything other than expenses for re-designing the show to fit the smaller Barrymore stage"

.. and any other expenses of the move itself (possibly including load-in).
...plus obviously any and all expenses incurred with moving from SeatGeek to Telecharge (my strong guess, believe it or not, is that Jujamcyn will have to sign over the service fees collected so far to Telecharge... If you think about it, it wouldn't be fair for Telecharge to be denied that money, since SeatGeek can now collect service fees on the exact same seats they'll be reselling all over again for Woods – that's a form of self-dealing, and since it isn't SeatGeek's fault but Jujamcyn's decision, and since there are now services and costs involved at Telecharge for transferring all the seats to the new theater at the new ticketing company, I'd bet anything that Jujacmyn is on the hook for all those fees so far.

Plus, obviously, any tickets that are refunded because of the move (people who don't like their new seats, people who have accessibility issues with the new theater, etc.)
Further, one of the articles in the trades said something about the Piano Lesson stars renegotiating their deals due to a smaller theater – if that's true, whether it's more money up front, or now an added cut of the box office take, Jujamcyn would certainly be responsible for those expenses as well.
And that's assuming there weren't automatic penalties triggered for kicking them out of the theater in the first place; i.e., booting them before they even had a chance to fall below their 'stop clause'.

This will have all been worked out in advance, so none of it should result in legal action – but there's absolutely no way i's as simple as "they weren't selling great so Jordan Roth only has to pay for cutting the lumber a little smaller". And clearly, that's why it's taken so long to make it official. Long story short: expensive.... probably one of the pricier moves in Broadway history, and I'd bet my life, almost certainly the priciest that a theater owner was ever responsible for.
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re: Hardly.
Posted by: ryhog 04:10 pm EDT 07/26/22
In reply to: Hardly. - ShowGoer 02:33 pm EDT 07/26/22

I'd say your imagination is running a little amok. Yes, S/F low-balled it because there are a lot of other (relatively small but not nominal) costs but most of the rest of these things just get worked out. And when you have a theatre owner also (actually) producing, things get worked out easily because the truth is, no player involved in this is interested in damaging a relationship. No seatgeek will not be keeping fees on both shows and a single, easy transfer of revenue will take place. Do not underestimate how much seat geek wants to be friendly with Jordan; they are business partners. Not to mention they would reasonably expect more net revenue, not less. As I have said here many times, stop clauses are window dressing, not something people who plan to need each other in the future bring up. If Garth did not have a stop clause engaged, no one will. lol

This is not that big of a deal. There is no "move." Telecharge does not have to do anything other than take a data dump from the production and a few tweaks from the GM. And I think most people looking at this expect piano lesson will do better not worse. P.S. They've already raised ticket prices at the Barrymore. Supply and demand and all that jazz. :-)

I know folks enjoy this kind of thing (as do I) but this a friendly deal that is mutually beneficial.
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re: Hardly.
Posted by: dramedy 04:16 pm EDT 07/26/22
In reply to: re: Hardly. - ryhog 04:10 pm EDT 07/26/22

Roth isn’t a producer of piano lesson.

Why would they invoke stop clause for paradise square? It’s not that any show was ready to move in for the summer. And the shuberts were collecting rent for those months for an otherwise vacant theater. As for lack of payments—that’s for courts to decide and I assume the shuberts made sure their lease payments were made first.
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re: Hardly.
Posted by: ryhog 05:53 pm EDT 07/26/22
In reply to: re: Hardly. - dramedy 04:16 pm EDT 07/26/22

Roth produces ITW, and orchestrated the shift. That's the point.

The PS comment was in the nature of a joke, but the point is, the stop clause never comes into play. Unless a producer is producing their last show. And yes, the Shuberts take their money off the top, so no risk.

To reiterate:
1. This is not as big a deal as some want to make it.
2. This is not as complicated as some want to make it.
3. This arrangement is a mutually beneficial one between ongoing business partners. No one is sticking it to anyone.
4. At the end of the day, landlords have all the cards, which makes decision-making easier all around.
5. The only aggrieved parties will be the ones who are convinced they got screwed in their seat reassignment. They can exchange or get a refund but it is virtually inconceivable the impact on the production will not be de minimis.
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re: Hardly.
Posted by: allineedisthegirl 03:23 pm EDT 07/26/22
In reply to: Hardly. - ShowGoer 02:33 pm EDT 07/26/22

Isn't it possible that the producers of The Piano Lesson see the move as a blessing?

db
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We don’t know
Posted by: dramedy 03:43 pm EDT 07/26/22
In reply to: re: Hardly. - allineedisthegirl 03:23 pm EDT 07/26/22

If shuberts charge more for their theater than jujamacyn or at least made a deal to fill in the fall at a reduced rate. It could very well be that there will be an increase by a percentage or two in the lease.

My guess also is piano lesson don’t want to piss off jordan Roth for future rentals for their shows at his theaters so probably didn’t hard bargain even though they had the upper hand—this is only conjecture on my part.

The Audience was a little different since the schoenfeld and Jacobs are almost identical floor plans and both owned by the shuberts. I was surprised that the producers of the audience didn’t take $500k pure profit at the time offered by the producers of its only a play but maybe they were holding out for more.
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re: Hardly.
Last Edit: ShowGoer 03:43 pm EDT 07/26/22
Posted by: ShowGoer 03:41 pm EDT 07/26/22
In reply to: re: Hardly. - allineedisthegirl 03:23 pm EDT 07/26/22

“ Isn't it possible that the producers of The Piano Lesson see the move as a blessing? ”

Sure.
But if there are further costs involved with a forced move, reimbursements that they’re legally entitled to, and additional penalties that can be negotiated, all of which might make it easier to make back their money and hopefully return a profit to their investors -
… even if they secretly see it as a blessing, it would be not only unnecessary but irresponsible to admit that to anyone, wouldn’t it?
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That’s a good point
Posted by: dramedy 03:46 pm EDT 07/26/22
In reply to: re: Hardly. - ShowGoer 03:41 pm EDT 07/26/22

That the investors signed up for x seats theater with potential y grosses and those numbers changed. I assume none of the investors backed out but that might be a clause in the funding documents.
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re: That’s a good point
Posted by: ShowGoer 03:54 pm EDT 07/26/22
In reply to: That’s a good point - dramedy 03:46 pm EDT 07/26/22

Exactly. And that’s a further good point.
I’m sure there’s a lot of contingent language, some it depending on how the production ultimately does.
Based on what you say here, which I hadn’t thought about, in the event that Piano Lesson becomes a sold-out hit for the entire run at premium prices - and also because it regardless the seating capacity is significantly smaller - if the play is a hit, I bet there’s language in the ‘move memo’ reflecting that. In other words, I bet there’s a scenario that could potentially lead to Jucjamcyn paying the Piano Lesson producers for unsold seats… i.e. Jujamcyn paying the cost of at least some of the additional tickets that Piano Lesson would’ve been able to profit from had the show been allowed to stay where it was.
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re: Hardly.
Posted by: Singapore/Fling 02:38 pm EDT 07/26/22
In reply to: Hardly. - ShowGoer 02:33 pm EDT 07/26/22

Good points, especially about the ticketing fees, though since they haven't actually loaded in yet, I don't know that there would be additional expenses in that regard. And the renegotiation of the salaries might add more money... but again, presuming that the stars had a cut of the box office, we're talking about the difference between potential earnings at a larger theater if they had sold all those seats, which wasn't yet an issue for them. Will be interesting to see if folks who bough tickets in the balcony (as opposed to the mezz) are reseated at the original price they purchased, since I'm presuming rear mezz at the Barrymore would be the same price as rear mezz in the St. James.
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re: I wonder how much it cost.
Posted by: ryhog 12:14 pm EDT 07/26/22
In reply to: I wonder how much it cost. - dramedy 11:34 am EDT 07/26/22

I don't know but ...

"The audience"?

And yes the followup announcement should not take long. The only question is how they extend it.
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re: I wonder how much it cost.
Posted by: BroadwayTonyJ 12:24 pm EDT 07/26/22
In reply to: re: I wonder how much it cost. - ryhog 12:14 pm EDT 07/26/22

When I first read dramedy's post, I thought he meant the paying audience, who had bought a ticket for a McNally play, was offered $500K to see the play in a different theater. I was trying to make sense of that statement until I realized he was referring to the play about Queen Elizabeth The Audience, which I did actually see. I was pretty sure no one had ever made that generous offer to me. Anyway, the confusion gave me a good laugh on this nondescript Tuesday morning.
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I should have used the acronym TA
Posted by: dramedy 12:43 pm EDT 07/26/22
In reply to: re: I wonder how much it cost. - BroadwayTonyJ 12:24 pm EDT 07/26/22

That would have made it crystal clear.
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re: I should have used the acronym TA
Posted by: ryhog 05:56 pm EDT 07/26/22
In reply to: I should have used the acronym TA - dramedy 12:43 pm EDT 07/26/22

Yes. Teaching assistants are woefully underpaid. I am glad to hear they got a half million extra.
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re: I should have used the acronym TA
Posted by: waterfall 05:48 pm EDT 07/26/22
In reply to: I should have used the acronym TA - dramedy 12:43 pm EDT 07/26/22

I suppose you're joking, but the misunderstanding began when you didn't capitalize "audience" in this sentence:

"The audience was offered $500k to move to a different theater to allow McNally play to stay put."

A simple typo, no doubt, but it took me a minute to figure it out.
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re: I should have used the acronym TA
Posted by: BroadwayTonyJ 05:10 pm EDT 07/26/22
In reply to: I should have used the acronym TA - dramedy 12:43 pm EDT 07/26/22

No problem. It was fine that you spelled it out. It only took me a minute to understand your meaning.
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re: I wonder how much it cost.
Posted by: sandiegomax 12:41 pm EDT 07/26/22
In reply to: re: I wonder how much it cost. - BroadwayTonyJ 12:24 pm EDT 07/26/22

LOL I read it that way too. My mind went to theaters now operating like airlines, offering money to change flights.
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