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| I don’t think it can fairly be called a “cash grab” | |
| Posted by: ShowGoer 05:41 pm EDT 08/24/22 | |
| In reply to: Yes, it's rather absurd.... - Pashacar 02:53 pm EDT 08/24/22 | |
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| I’m not sure that term is ever really fair with non-profit theaters, but especially in this case; Broadway Journal reports that $2 million in enhancement money has been put toward the off-Broadway production in order to make it affordable to mount. It’s also noteworthy that the run as announced is barely 6 weeks long – beginning 3 days before Thanksgiving and closing the week after New Year’s. (Supposedly it was originally meant to be longer but got delayed due to a filming conflict with one of the leads). If the show moves to Broadway obviously NYTW gets a cut of that, but a) there’s obviously no guarantee it’ll be the next Rent or Once; and b) there’s no guarantee it’ll even move. So yes, $145 is expensive for off-Broadway, but if the enhancement money is 2 million and this is still what they’re charging for tickets, I’m sure it’s just capitalized in such a way so that if (when) it sells out, NYTW can break even and at least make a tiny bit of money if the show doesn’t move. From Broadway Journal: “The director’s sister, producer Sonia Friedman — whose company is a subsidiary of ATG — signed investment papers with Chocolate Factory Productions and Patrick Catullo to raise $2 million to enhance the musical. The “current plan,” according to the papers filed with New York Attorney General Letitia James, is to present the first-ever Broadway revival of Merrily after the off-Broadway tryout.” |
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| As the kids say: I was today years old when I learned... | |
| Posted by: earlybird 06:09 pm EDT 08/24/22 | |
| In reply to: I don’t think it can fairly be called a “cash grab” - ShowGoer 05:41 pm EDT 08/24/22 | |
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| ...that Maria and Sonia Friedman were related to each other. Probably because I haven't heard much about Maria Friedman in the past 8-10 years, whereas I never really paid attention to the producers' side of theatre until 5-6 years ago. | |
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| I doubt any production of merrily would transfer | |
| Posted by: dramedy 06:01 pm EDT 08/24/22 | |
| In reply to: I don’t think it can fairly be called a “cash grab” - ShowGoer 05:41 pm EDT 08/24/22 | |
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| No matter how good it is and great cast. It’s just such a niche show unlike woods or Sweeney. | |
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| re: I doubt any production of merrily would transfer | |
| Last Edit: ShowGoer 07:48 pm EDT 08/24/22 | |
| Posted by: ShowGoer 07:43 pm EDT 08/24/22 | |
| In reply to: I doubt any production of merrily would transfer - dramedy 06:01 pm EDT 08/24/22 | |
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| Don’t disagree with your second sentence, but as to the first, if Merrily was ever going to be on Broadway again, it would be with those three leads, and at this time, as part of a seemingly ongoing unofficial Sondheim celebration. It does make me laugh, the idea of Company, Merrily and Sweeney all potentially running on Broadway in the span of less than a year, since that’s essentially half of the Sondheim season the Kennedy Center did 20 years ago. Regardless, if the reviews don’t completely kill it - unlikely, as it comes with those names along with the imprimatur of an acclaimed British production - and if the plan is already to move it, I don’t see why it wouldn’t. Especially since, unlike something like last year’s Assassins, it won’t nearly have played out its intended audience or given everyone interested a chance to see it in a 6-week run at that tiny theater. Indeed, it’s thrilling and not at all implausible to even contemplate new theater fans or Sondheim aficionados eager to discover the score of Merrily and see it in-person after the summer when Into the Woods improbably became one of the biggest hits on Broadway. And maybe that’s how the show becomes at least a little less niche. |
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| re: I doubt any production of merrily would transfer | |
| Posted by: Singapore/Fling 06:23 pm EDT 08/24/22 | |
| In reply to: I doubt any production of merrily would transfer - dramedy 06:01 pm EDT 08/24/22 | |
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| With Sonia attached, common sense goes out the window (which isn't always a bad thing). | |
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