| I don’t think it can fairly be called a “cash grab” | |
| Posted by: ShowGoer 05:41 pm EDT 08/24/22 | |
| In reply to: Yes, it's rather absurd.... - Pashacar 02:53 pm EDT 08/24/22 | |
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| I’m not sure that term is ever really fair with non-profit theaters, but especially in this case; Broadway Journal reports that $2 million in enhancement money has been put toward the off-Broadway production in order to make it affordable to mount. It’s also noteworthy that the run as announced is barely 6 weeks long – beginning 3 days before Thanksgiving and closing the week after New Year’s. (Supposedly it was originally meant to be longer but got delayed due to a filming conflict with one of the leads). If the show moves to Broadway obviously NYTW gets a cut of that, but a) there’s obviously no guarantee it’ll be the next Rent or Once; and b) there’s no guarantee it’ll even move. So yes, $145 is expensive for off-Broadway, but if the enhancement money is 2 million and this is still what they’re charging for tickets, I’m sure it’s just capitalized in such a way so that if (when) it sells out, NYTW can break even and at least make a tiny bit of money if the show doesn’t move. From Broadway Journal: “The director’s sister, producer Sonia Friedman — whose company is a subsidiary of ATG — signed investment papers with Chocolate Factory Productions and Patrick Catullo to raise $2 million to enhance the musical. The “current plan,” according to the papers filed with New York Attorney General Letitia James, is to present the first-ever Broadway revival of Merrily after the off-Broadway tryout.” |
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