Vineyard Theatre Launches New Look
Posted by: Official_Press_Release 10:20 am EDT 09/23/22


Vineyard Theatre
Debuts New Look
40th Anniversary Season

Sandra Begins Member Booking Today
Audience Rewards® Presale September 27 at 10:00 AM
General Public On-Sale Begins October 6 at 1:00 PM

In celebration of their 40th anniversary season, Vineyard Theatre's Artistic Directors Sarah Stern and Douglas Aibel and Managing Director Suzanne Appel announce a new visual identity that honors the company's 40 years of fearlessly making theatre in New York. The Vineyard's new look debuted today across all digital channels including www.vineyardtheatre.org.

Vineyard Theatre began in 1982 as an intimate, multi-art chamber venue, and over four decades has become one of the country's leading homes for the creation of new plays and musicals. With a mission to "push the boundaries of what theatre can be and do," The Vineyard has launched acclaimed work that has been seen around the world, and launched careers with their coveted early-career awards, the Paula Vogel Playwriting Award, Susan Stroman Directing Award, and Colman Domingo Award. The company has moved 11 shows to Broadway, and its work has been the recipient of Tony Awards, Pulitzer Prizes, and scores of other awards including Obie and Lucille Lortel Awards for Sustained Creativity and Support of Artists.

The Vineyard worked with award-winning London-based design consultancy NB Studio, led by its co-founder Nick Finney, to develop a new look which is authentic to Vineyard's ethos: Fearlessly Made in New York. Vineyard Theatre's new website was created with Digital Citizen, led by CEO Liz Line.

Vineyard Theatre Artistic Directors Sarah Stern and Douglas Aibel say: "For 40 years, the Vineyard has been drawn to theatre makers whose voices sound like no one else, and who are daring to tell stories we have not seen before on stage. Our artists challenge and inspire us to expand our sense of what is possible, production after production. So when given this opportunity to refresh our image, we were excited to introduce a new visual identity which celebrates the ever-evolving, surprising experience of our work. As we look ahead, we are excited to expand our community of adventurous artists and audiences, and to continue launching new plays and musicals that resonate far beyond our Union Square home."

For every new project, the ‘Theatre' in ‘Vineyard Theatre' will be completely different, creating a unique logo that's full of character. The simple grids and rules that govern the new visual system are designed with practicality and flexibility in mind. The colors and show art on the new brochures and website all reflect the tone of individual shows. Like The Vineyard's work, the new logos will be made in New York, created through partnerships with local graphic designers and the Vineyard's community.

NB founder and Creative Director Nick Finney says, "We were so impressed by the care and attention Doug, Sarah, and the team gave to their craft. We wanted to ensure that their contribution to theatre-making is reflected in their new identity by firmly placing the organization front and center. Reflecting their innovative and imaginative approach to theatre was also really important to us. Just as Vineyard pushes the boundaries of theatre, their new ever-evolving logo defies traditional design conventions - it never looks the same twice. Endlessly flexible yet instantly recognizable, the rigorous new identity system affords individual productions, artists and partners space to shine whilst highlighting Vineyard as the people who make it all happen. Our design ensures that everyone who sees a production knows who's behind it, and that there's no mistaking them for anyone else."

Managing Director Suzanne Appel says, "In partnership with our Board of Directors, Artistic Directors Sarah Stern and Douglas Aibel and I created a strategic plan for 2018-2025 that extends the expression of The Vineyard's core values – integrity, artistic risk taking and nurturing a diverse community – beyond the work on our stage and into the fabric of our entire organization. Refreshing our brand and fundamentally improving our audiences' experience with both our literal and digital storefronts is a critical piece of the capacity building work we have been undertaking behind the scenes for several years. We have been supported through major funding from the Howard Gilman Foundation for our new website and the John and Robyn Horn Foundation for this brand work. Our Strategic Branding Committee, led by Board Members Susan Marks and Sally Horchow, helped us to select our partners at NB Studio and Digital Citizen. None of this work could have been brought together so seamlessly without the incredible work of our Marketing Director Natalie Graves Tucker , our Digital Marketing Manager Marshall Foltz – who even created some of our new "theatre" logos, Audience Services Manager Sophia Cordiero and our whole Vineyard Theatre staff."

New 40th Anniversary Season Passes:
Be fearless with the Vineyard Theatre. Become a member with a 40th Anniversary Season Pass to ensure great access to all Vineyard Theatre productions for a fraction of the full ticket price. Purchase a pass and use your tickets whenever you choose.

Season Passes are now on sale for The Vineyard's 2022-2023 season. To purchase and additional information regarding packages please visit WEBSITE HERE (https://www.vineyardtheatre.org/tickets/become-a-member/overview/)
or by calling the box office at 212-353-0303.

Vineyard Theatre 2022-23 Season

World Premiere
By David Cale
Music by Matthew Dean Marsh
Starring Marjan Neshat
Directed by Leigh Silverman
November 3 - December 11
Opening Night - November 20
Vineyard Theatre Member Booking Begins Today
Audience Rewards® Presale September 27 at 10:00 AM
General Public On-Sale Begins October 6 at 1:00 PM

In this new one-woman thriller from David Cale (Harry Clarke, 2018 Lucille Lortel Award for Outstanding Solo Show), Sandra seeks to get to the bottom of the mysterious disappearance of her closest friend, a young pianist and composer, who went on a trip to Mexico and never returned. Her search for clues leads her into both a highly charged love affair, and increasingly dangerous territory. Featuring an original piano score by Matthew Dean Marsh (We're Only Alive For A Short Amount Of Time), direction by Obie Award-winning director Leigh Silverman (Harry Clarke), and starring Marjan Neshat ( Selling Kabul and English), Sandra asks how far would you go for love?

White Girl In Danger
World Premiere Musical
By Michael R. Jackson
Directed by Lileana Blain-Cruz
??A Co-Production from Vineyard Theatre and Second Stage Theater
March 15, 2023 - May 21, 2023
Opening Night - April 10, 2023

Tune in to the epic and viciously funny new musical White Girl In Danger from Michael R. Jackson, the Tony® Award and Pulitzer Prize-winning creator of A Strange Loop (2022 Tony Award Winner for Best Musical). It's a fever dream mashup of classic daytime and primetime soap operas, Lifetime movies, and red-hot melodrama.

The citizens of the soap opera town Allwhite face high-stakes drama and intrigue all the days of their lives. But Keesha Gibbs and the other Blackgrounds have been relegated to backburner stories of slavery and police violence for all of theirs. Keesha is determined to step out of the Blackground and into the center of Allwhite's juiciest stories. Can Keesha handle the Allwhite attention—especially from the Allwhite Killer on the loose? What role do the other Blackgrounds play in Keesha's Allwhite schemes? And just whose story is this anyway? Find out at White Girl In Danger.

White Girl In Danger, ??a co-production from Vineyard Theatre and Second Stage Theater, will be directed by Tony Award nominee Lileana Blain-Cruz (The Skin of Our Teeth) and choreographed by Raja Feather Kelly (A Strange Loop, 2ST's We're Gonna Die).

This Land Was Made
World Premiere
by Tori Sampson
Directed by Taylor Reynolds
Spring 2023

Liberation. Peace. Love. Self-Defense. Oakland in 1967 is a powder keg of social activism ready to boil over into radical action. For the patrons of Miss Trish's bar, it's all just talking points — until the explosive and seductive force of the revolution walks through the door. History and imagination collide with vibrant humor and echo into our present moment in this stirring new play from Tori Sampson (NYT Critic's Pick If Pretty Hurts, Ugly Must Be A Muhfucka) and directed by LPTW Lucille Lortel Award winner Taylor Reynolds (Man Cave, Tambo and Bones).


Under the artistic leadership of Douglas Aibel and Sarah Stern, Vineyard Theatre develops and produces new plays and musicals that push the boundaries of what theatre can be and do. For nearly 40 years, The Vineyard has nurtured a community of fearless theatre makers whose work has expanded the form, the field, and the larger culture. Vineyard Theatre has transferred 11 shows to Broadway, seven directly after their acclaimed Vineyard premieres: Lucas Hnath's Dana H and Tina Satter's Is This A Room (both NYT Best Theatre of 2021); Paula Vogel's Indecent; Nicky Silver's The Lyons; Kander, Ebb and Thompson's The Scottsboro Boys; Bell and Bowen's [title of show]; and Avenue Q by Marx, Lopez and Whitty (Tony Award, Best Musical). In recent years, four additional shows launched at The Vineyard have been revived in their first Broadway productions: Paula Vogel's Pulitzer Prize-winning How I Learned to Drive; Lanie Robertson's Lady Day At Emerson's Bar And Grill; Becky Mode's Fully Committed; and Edward Albee's Pulitzer Prize-winning Three Tall Women.

From our home in NYC's Union Square, The Vineyard develops and premieres new plays and musicals which go on to be seen around the country and the world. Recently, Jeremy O. Harris' play "Daddy" (2019) received its London premiere at the Almeida; Ngozi Anyanwu's Good Grief (2018) and David Cale's Harry Clarke (2017) were recorded by Audible; Branden Jacobs-Jenkins' Gloria (2014), a finalist for the Pulitzer Prize, transferred to Chicago's Goodman Theatre; Paula Vogel's Tony Award-winning Indecent (2016) aired on PBS's "Great Performances" and was one of the most-produced plays nationwide in 2019; and Colman Domingo's Dot (2016) is being adapted into an AMC series. The Vineyard's first major digital work, Lessons in Survival, was named one of the top theatrical experiences of 2020 by the New York Times and has been viewed by audiences in more than 40 countries.

The Vineyard's Paula Vogel Playwriting Award, Susan Stroman Directing Award, and Colman Domingo Award provide residencies to early-career artists and our education programs serve over 700 NYC public high school students annually and culminate in presenting Developing Artists' REBEL VERSES Youth Arts Festival. The Roth-Vogel New Play Commission is awarded annually to a mid- to late-career playwright to create and develop a new play with The Vineyard. Our work and artists have been honored with numerous awards including Pulitzer Prizes and Tony Awards, and the company is proud to be the recipient of special Drama Desk, Obie, and Lucille Lortel Awards for artistic excellence and support of artists.

Vineyard Theatre's leadership includes Artistic Directors Douglas Aibel and Sarah Stern and Managing Director Suzanne Appel.
Link http://www.vineyardtheatre.org

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