If I didn't care about seeing most/all major new musicals, or didn't know the authors, or hadn't already seen it off-broadway and loved it, I would be put off by the marketing of the show. And I know many people who don't fall under any or all of those categories and have expressed similar disinterest or being repelled by what they've seen from the marketing.
It's a very hard show to market. I don't envy them having to figure it out. But I don't know how this will do it.
But maybe my reaction is factored in... since, dislike it as I do, put off by it as I am... I would have bought a ticket to it either way. |
