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| i really don't like the poster choice and the marketing I've seen | |
| Posted by: Chazwaza 08:02 pm EST 11/22/22 | |
| In reply to: To the Producers of KIMBERLY AKIMBO - theaterisok 04:34 pm EST 11/22/22 | |
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| If I didn't care about seeing most/all major new musicals, or didn't know the authors, or hadn't already seen it off-broadway and loved it, I would be put off by the marketing of the show. And I know many people who don't fall under any or all of those categories and have expressed similar disinterest or being repelled by what they've seen from the marketing. It's a very hard show to market. I don't envy them having to figure it out. But I don't know how this will do it. But maybe my reaction is factored in... since, dislike it as I do, put off by it as I am... I would have bought a ticket to it either way. |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: ChicagoDRO 09:07 pm EST 11/22/22 | |
| In reply to: i really don't like the poster choice and the marketing I've seen - Chazwaza 08:02 pm EST 11/22/22 | |
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| I found this thread very interesting. I have seen no advertising (print or video) that has made me interested in this show. I have heard nothing but good word of mouth but everything I find on my own does not make me interested. I was in NYC recently and chose not to see it for those reasons. I saw the new video on IG today and did not bother to watch it until the end. Just my 2 cents. | |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: Ncassidine 09:32 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - ChicagoDRO 09:07 pm EST 11/22/22 | |
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| I mean, in this case, it's a colossal mistake to miss this show because you don't like the marketing. Believe the word of mouth. | |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Last Edit: Chromolume 09:34 pm EST 11/22/22 | |
| Posted by: Chromolume 09:31 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - ChicagoDRO 09:07 pm EST 11/22/22 | |
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| I would go as far as to compare the logo/poster design to that of the recent My Fair Lady revival, which didn't resonate with me either. Pretty and colorful in their own way (and in the case of the MFL McMullan design, artistically beautiful as always - something the Akimbo design is really not), but what does it specifically have to do with the production? | |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: Ncassidine 09:33 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - Chromolume 09:31 pm EST 11/22/22 | |
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| The logo is a direct reference to the show. | |
| Link | Logo |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: Chazwaza 10:59 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - Ncassidine 09:33 pm EST 11/22/22 | |
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| But like literally who cares? It doesn't tell the audience who hasn't seen the show anything about it, or why they should be interested, and frankly I don't think it means all that much to people who have seen it - they'd have to recognize that logo. I can't remember if the logo is shown in the show. But come on.... this artwork has to sell a very oddball, hard to sell musical to a LOT of people. I've seen the show and I don't even like their choices with the poster art, but that is fine... it wouldn't keep me away... the marketing videos and photo campaign however... | |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: ryhog 12:27 am EST 11/23/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - Chazwaza 10:59 pm EST 11/22/22 | |
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| the purpose of spending all the money on art is not to create riddles; it's to sell tickets. It does not HAVE to tell the potential audience what the show is about but it has to attract their attention to the point that they want to find out more. Les Miz is not about that girl but she makes you want to learn more. | |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: Chazwaza 01:17 am EST 11/23/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - ryhog 12:27 am EST 11/23/22 | |
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| Yes! That's true. (but it's also not not about her.) And the Kimberly Akimbo artwork doesn't do that in my opinion. I honestly don't think most people even notice that the top of the image has an old lady neck, as it were. And that's only if you see the full image. Most of it is just the Great Adventure rainbow and the title. It does look bright, it makes it look like a fun show and a comedy. And it is both those things. Again, my biggest issue with the marketing isn't even the artwork, which i think is confusing and a wasted opportunity but totally fine... it is the way they are marketing it in photos and videos. |
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| re: i really don't like the poster choice and the marketing I've seen | |
| Posted by: Chromolume 09:49 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - Ncassidine 09:33 pm EST 11/22/22 | |
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| Thank you! I wasn't familiar with that original logo, though I'm sure I've seen that before. Now, I tend to think the Akimbo logo isn't original enough - too literal to the "Great Adventure" design. So, back to my original point, just like McMullan's very beautiful pastoral but generic and general setting at Covent Garden (which is really not the ultimate focus of the musical at all), what do these designs tell us about the productions? :-) | |
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| does anyone remember the original plays playbill art? | |
| Posted by: Chazwaza 11:09 pm EST 11/22/22 | |
| In reply to: re: i really don't like the poster choice and the marketing I've seen - Chromolume 09:49 pm EST 11/22/22 | |
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| Much more likely to get me interested in the show than what the musical chose. I also prefer the musical's off-broadway playbill art... though I can see why they didn't go with it for the Broadway marketing. |
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