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re: following the Spring Awakening playbook?
Posted by: ryhog 09:59 pm EST 11/22/22
In reply to: re: following the Spring Awakening playbook? - nyhkguy 09:25 pm EST 11/22/22

That's what I thought you meant. To me, that's the Leopoldstadt audience and they have not had a problem because of non-returning oldies. I would suggest the problem here is that there is nothing in the marketing that is drawing them in. To be fair, I don't know that thy are drawable but I think the pitch could be better than what we have seen. I just think there have been miscues but yes Mr. Stone can loan the production as much as he wants (and not miss it in the least). Hopefully that money would be spent on a rethink of what's being conveyed.
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re: following the Spring Awakening playbook?
Posted by: nyhkguy 10:38 pm EST 11/22/22
In reply to: re: following the Spring Awakening playbook? - ryhog 09:59 pm EST 11/22/22

I agree - I'm fully expecting a revamped ad campaign within the month. David Stone has been with Serino since at least Wicked so I wouldn't expect him to with mid-stream. They were at least smart to blanket the theatre sites, local tv with the raves the day after opening and bombard ticket buyers with email blasts.
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