| I wouldn't read too much into opening week and post-opening week grosses. There's second night press likely using up post-opening tickets, and maybe a lot of Tony voters booked tickets last week as well. With the lucrative holidays coming up, and presumably raves boosting future business, it would make sense they might try to give away near-term unsold tickets to award voters who could also cultivate industry word of mouth. I have no inside knowledge of operating costs but the show has an onstage cast of only 9 plus understudies and an orchestra of 7, so perhaps they can sustain just minor losses til awards season. |