| *I'M* simplifying ?! | |
| Last Edit: Chazwaza 06:55 pm EST 12/09/22 | |
| Posted by: Chazwaza 06:44 pm EST 12/09/22 | |
| In reply to: You're simplifying - Singapore/Fling 11:52 pm EST 12/07/22 | |
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| I would say she is, and you are too. The assumption that non-white non-asian POC people are any more interested in a KPOP musical is wildly presumptuous and I think baseless and I think also false. And i read what she wrote carefully... how is "white ignorance" the same as failing to market itself well to BIPOC audiences? You mean the "white ignorance" of the presumably white marketing people? Do you think maybe the producers of the show, including the Korean co-writer of the score, who is a producer, could have been involved in that? So Korean people get the credit for creating something (even though of course a white person co-wrote the music and lyrics, and a white person directed both the raved about off-bway production and the foolishly re-tooled broadway production) ... but it's just "WHITE ignorance" to blame for the mismanagement and/or poorly conceived or executed marketing strategy? Come on now. Are we hearing reports from the Asian people involved in making and producing the show that they spoke up about hiring different marketing team and were silenced or dismissed? Or asked to weigh in and were not welcomed to? Also there's has been a LOT of time for whoever is involved to research and strategeize how to do outreach and market this show since it made a splash off-broadway. I have no doubt at all that many people failed at conceiving this aspect and executing it for this specific show... which, in fairness, is not like any before it. That surely includes many white people AND non-white people. But at the same time... in a lot of ways there's never been a time where it was easier or more possible to do *targeted marketing* to communities and audiences who don't prioritize theater or broadway or even are aware of anything happening on Broadway at all. And for a show like this? About KPOP... young pretty people doing hyper-pop pop music, living and thriving largely online? Social media as it exists in 2022 is a DREAM tool for a marketing team for a show like KPOP... did they spend enough time, effort or money making sure the audience who listens to and watches videos of/about/by kpop music/people/fan communities knew about this musical? And when it was happening and where? But even non-KPOP music fans... in the asian community. Did Asian people come out for this musical? It can't be that no one involved thought to market to or target or do outreach to the Asian community about this show... I mean that is hard to believe, though I guess possible. But assuming a notable amount was done (even if not enough)... did they turn up for it? But there's also a possibility too that there just wasn't enough interest in this musical, or this genre as the music of a musical, right now, on Broadway. Coupled with consistently mixed to bad word of mouth... which as I keep saying is why I hadn't bought a ticket in the last trip I had there to see shows. And there's a possibility every single thing I've heard about the show is true... that is just isn't that good as a musical, that the book is weak and than despite the talent and energy, that with a bad book, if the genre isn't of interest to you than you probably won't like it. And people don't go to the theater as much as they did (covid), people have limited budgets and make tough choices. There are MANY elements that mixed together for this show not making it. Maybe with a more effective marketing this show, even as it is, would have ran a lot longer. I assumed it would. Who can say. But just blaming white people and whiteness is incredibly and dangerously lacking nuance and accuracy. Also, PLEASE i beg of you to stop lumping all non-white people into one group. They do not all have the same interests or all go to the same broadway plays or musicals. Not only is it not accurate, like at all, but it also is divisive and divides us up into white and non-white... and if you think think that white audiences don't go see BIPOC shows, I don't know how you think any show without all white creators and casts and stories have ever succeeded on the so-called great white way. |
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