Who knows why its not selling better? I can only speak for myself but I am just not excited about it - even though I really "should" be. I love the composer, I love an old-fashioned feeling Broadway show and I sit squarely in the camp that feels like this story needed a firm dose of 2022 perspective to even hope to succeed (and I am glad it got it) All that said - I have not yet bought a ticket for my trip in a few weeks. Though the reviews will probably push me over the edge eventually.