Thank you. I discussed the logos for Promises in a Twitter thread on The Apartment. That first poster with the negligée-clad women marketed the show thru the prism of the philandering execs, objectifying the women exploited in the workplace to suggest a “sexy” post Hefner entertainment. (Remember when “sexy” was a common descriptor?). That second logo - which at best looks like a Can Can design - is less real but even more unsettling if you pause to consider what’s suggested.
Your comment is spot on, and makes the case. It has less to do with Simon and David and more to say about what constituted “sophisticated adult” fare at the end of the sixties. The very topic of The Apartment’s story was ignored: the show was marketed to entice with straight white male prism - the tired businessman seeking a show about tired businessmen who misbehave. |
