Agreed. The anti-cross-dressing fringe has zero to do with this. The fact is this type of old-fashioned musical just has not done well lately. Non-star driven, a movie with little current name recognition anymore, no major gimmick spectacle, etc. The weather and COVID also hasn't helped. Broadway has unfortunately killed itself with it's business model. Outside of the "tourist" shows - what does well anymore? Too many seats to fill for too long a period to make any money. To expensive for people to spend money on something that already hasn't proven to be a hit.
However, I am surprised that it has done this poorly so quickly at this time of year. But I also don't think it has been marketed well and that it relying on too many things that they thought would just make it a hit. |
