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re: And then there was SUGAR ...
Posted by: AlanScott 04:44 pm EST 12/28/22
In reply to: re: And then there was SUGAR ... - Singapore/Fling 04:20 pm EST 12/28/22

I mentioned that about the stars recently. Robert Morse had done a good deal of film and television work, but I think only the film of How to Succeed had been successful at the box office (and that probably only modestly). But he was a theatre star, and the prospect of him in the role, combined with Gower Champion, David Merrick and Jule Styne brought in a big advance, much of which was theatre parties. The big advance helped it weather the reviews. It never really did great business, except during the tryout. And Cyril Ritchard added another name. Neither Morse nor Ritchard on his own would have helped a show's advance sales all that much, but the combination of all these people did.

Can we safely say that Gower Champion, Merrick and Styne all had a lot more name recognition (Champion and Merrick particularly) than their counterparts on SLIH? Or am I too out of the loop in thinking that?
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