|interesting arc to your decisionmaking.
let's just look quickly at a little context re the grosses. If the can bump the average by 10% ($9/tkt) while maintaining the good attendance (and that's what WOM, your experience, etc buys you), all of a sudden you are making money. As I said earlier, it is apples and oranges to compare this to a blockbuster intended show (like, to keep picking on it, SLIH). Everything does not have to be huge.