|If a musical is hot, it will do exceedingly well in a smaller theater because of the simple concept of supply and demand. Recent examples of this are DEH at the Music Box with a capacity of 1025 and Book of Morman at the O'Neil that holds 1102. The large demand a smaller supply leads to much higher average ticket prices, and much higher weekly profits. So this actually makes the original question even more puzzling, With the great reviews it generated, and what I assume is good to excellent word of mouth, why is Kimberly doing as poorly as it is. You'd expect that at the Booth with its capacity of 766, the average ticket price would be high, but it's the opposite of that. In other words, there is very little demand to see the show.