Any non-profit of the size of Lincoln Center is absolutely running on a hit basis, though a hit for them means different things than a hit means in commercial theater - for example, I would say their last hit was Aya Ogawa’s “The Nosebleed”, which occupied a prominent space in the cultural conversion - but there’s a lot of overlap.
Art for them is more important in their decision making processes than commercial, but there’s no way they will survive if they don’t keep making hits. I’m hoping to write a longer post about this elsewhere; but who knows what will happen, so the quick version is that income is measured as much in foundation under writings and donations, as it is in box office. But they gotta put on some kind of hit to keep bringing the money.
(Typed by voice with a middle- aged eyes. Please excuse the typos)