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| SHUCKED revives preview pricing | |
| Posted by: TimDunleavy 07:48 pm EDT 04/01/23 | |
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| During previews, “Shucked” is offering orchestra seats for as low as $69, capped at $149. At some performances, a select few mezzanine seats are available for as low as $29. The production is not offering premium pricing during previews. Ads for the show tout: “Special Preview Pricing.” While grosses and average ticket price have been low, houses are full. “Shucked” played to 99.45 percent capacity in its first week, 100 percent its second and 97.53 percent in its third — without resorting to “papering” (giving away seats, usually to industry professionals, just to fill the venue). “We capitalized an extra million dollars of preview losses that I wouldn’t have if we had Kelly Clarkson starring in the show,” Bosner explained. “For me, it’s a marketing expense.” “When people are sticking their nose up and being like, ‘Oh my God, their first week was $291,000, I’m sitting back here with my team being like, ‘We thought we were gonna do $200,000 this week, so this is actually pretty great.’” |
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| Link | https://broadwaynews.com/2023/03/29/to-launch-the-new-musical-shucked-a-producer-revives-an-old-strategy-preview-pricing/ |
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| re: SHUCKED revives preview pricing | |
| Posted by: KingSpeed 02:41 am EDT 04/02/23 | |
| In reply to: SHUCKED revives preview pricing - TimDunleavy 07:48 pm EDT 04/01/23 | |
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| I wish someone told me this earlier!! Today is last preview and it’s sold out. I would’ve gone for $69. | |
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| re: SHUCKED revives preview pricing | |
| Posted by: Ncassidine 08:04 pm EDT 04/01/23 | |
| In reply to: SHUCKED revives preview pricing - TimDunleavy 07:48 pm EDT 04/01/23 | |
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| I mean, it's been on TDF every performance (I think) so that must also account for the price, if people are paying 50% of the already low price. | |
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| re: SHUCKED revives preview pricing | |
| Last Edit: seeseveryshow 09:01 pm EDT 04/01/23 | |
| Posted by: seeseveryshow 08:57 pm EDT 04/01/23 | |
| In reply to: re: SHUCKED revives preview pricing - Ncassidine 08:04 pm EDT 04/01/23 | |
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| There were “premium” priced orchestra seats at $179 plus fees for this past Thursday night. My orchestra seat, bought on line the night before, was $149 plus fees. The folks on either side of me paid $100 at TKTS. I figure I paid about $2 for each laugh. |
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