After midnight on March 31 (2011), when you tried to access All That Chat, you got a message that said:
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Talkin Broadway
is pleased to announce
ALL THAT CHAT
has been purchased by
THE NEW YORK TIMES
Check your inbox. You should receive your subscription offer and 40% discount code in your email shortly!
Unfortunately, no free access to ALL THAT CHAT will be permitted to non-subscribers.
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A little before noon, we opened the board and posted a regular message:
Subject: Posting from our new homes on St. Martin Island, French West Indies ...
Posted by T.B._Admin.
Message: No, we're still here. Still free. Our one and only ever April Fool's Day joke was 11 years in the making.
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Mike and I were known for not liking April Fool's jokes, and we always dreaded the day. But we let people post whatever ones they wanted to, and deleted them the next day. Few were ever believed by many (but ours was) because everyone knew the jokes would be here on April 1. |
