I'm not really sure what they could say in advertising that could have fully prepared everyone, especially for the ending, which I think is the most shocking part. "Completely reimagined," (to me) would not prepare one for a lot of this production, especially the ending. Not to mention that tour promotion tends to be super "gloss over" already.
It looks like what was on the website for the U.S. tour is gone now, but what remains for the West End production includes pull quotes like "Modern, Sexy and Invigorating!," "Best revival yet," "Punchy, playful, sexy and revelatory," "... stunningly reimagined..."
And most (older, let's face it) people see the title, especially with the "Rodgers & Hamerstein's" in front of it, and think they know what they'll be getting. That's part of the intention of this production (to surprise and even shock), and that played better in New York - where, even with all the extra coverage, some people were shocked.
I was kind of surprised it toured, for these reasons. I did really enjoy this article, to see the backstage reaction and thoughts. |
