| Broadway needs to get more innovative about how it promotes itself | |
| Last Edit: MockingbirdGirl 09:58 am EDT 05/13/23 | |
| Posted by: MockingbirdGirl 09:56 am EDT 05/13/23 | |
| In reply to: Hollywood Reporter - “TONYS will not be televised as planned” - Leon_W 07:32 pm EDT 05/12/23 | |
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| I've never loved the way the Tonys are the be-all and end-all of Broadway promotion. I don't enjoy the naked chasing of awards, or the scrum of shows planning their openings solely with awards capitalization in mind. I wish the Tonys were more like the Oliver Awards—a recognition of excellence, without the sense that the entire theatre scene depends on it as 'advertising'. I don't know what the solution is, but I'd like to see more innovative, creative ideas about how to promote Broadway—or even New York!—theatre without the without the Tonys, we've got nothing! doomsaying. The giving of awards may only be once a year, but there's no reason promotional efforts need to hew to the same schedule. Maybe follow the Met in HD route: a few times a year, have each currently running musical and play record a single scene of their choice, get it in cinemas for a week, give it to PBS to run later, and put the individual scenes on YouTube & TikTok. (And maybe this was what the "Broadway's Best" was like on PBS last night? I didn't catch it.) Anyway, it seems like this Tony news might be an opportunity for the Broadway community to do some soul-searching and reassessing. |
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| Previous: | re: Hollywood Reporter - “TONYS will not be televised as planned” - steveva 12:14 pm EDT 05/13/23 |
| Next: | re: Broadway needs to get more innovative about how it promotes itself - aislestorm 03:35 pm EDT 05/13/23 |
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