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Once Upon a One More Time is not doing well
Posted by: dramedy 07:31 pm EDT 05/30/23

i really expected this to increase a lot more than $24K for the second full week (7 perf) ending at $606K. Seems to be doing the slow business that Some Like it Hot did for months (and closing Bad Cinderella at a shockingly low $351K) and Once has a long way to get to the 2024 Tony nominations.

NYNY and Hot both dropped but Hot is above $1M for a second week. I'm always surprised when I see a show that isn't sold out (so not maxed out in grosses) and makes nearly the same gross--KAkimbo increased a whopping $1,227. MJ is close to capacity and dropped a whole $490. But Hadestown wins by increasing $360. It's $771k at near capacity is a little low for long term prospects--kind of in the area of ComeFA and DEHanson.
Link https://www.broadwayworld.com/grosses.cfm
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Seems like a major WOM property
Posted by: Pashacar 08:11 pm EDT 05/31/23
In reply to: Once Upon a One More Time is not doing well - dramedy 07:31 pm EDT 05/30/23

I think this will gain a lot of steam as more people learn it's around. I feel like mainstream young adult audiences in particular take a while to learn about and then get to Broadway shows. I'm thinking of shows like Hadestown or Oh, Hello that built up momentum on a later schedule than most, with a millennial-heavy audience.
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re: Once Upon a One More Time is not doing well
Posted by: Ncassidine 08:03 pm EDT 05/30/23
In reply to: Once Upon a One More Time is not doing well - dramedy 07:31 pm EDT 05/30/23

I can't imagine that this show is aiming for the 2024 Tony noms. I'm sure it will do fine over the summer once the tourists get here.
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Terrible Title
Posted by: TheHarveyBoy 06:17 am EDT 05/31/23
In reply to: re: Once Upon a One More Time is not doing well - Ncassidine 08:03 pm EDT 05/30/23

It's got an awful name, made worse by its logo, which has "once upon a' in tiny print above "ONE MORE TIME." Probably not a reason for doing badly at the BO, but it doesn't help.
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I don’t think it’s terrible
Last Edit: Shutterbug 08:57 am EDT 05/31/23
Posted by: Shutterbug 08:56 am EDT 05/31/23
In reply to: Terrible Title - TheHarveyBoy 06:17 am EDT 05/31/23

I suppose they’re trying to emphasize their association with Britney Spears’ music. Her biggest hit, the title of her first album, and the show’s rousing opening number is called “…Baby One More Time.” (The “Once Upon a” links the show to its fairytale-based plot.)

I don’t think it’s a bad title at all.
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re: why its a bad title
Posted by: Hair 11:29 am EDT 05/31/23
In reply to: I don’t think it’s terrible - Shutterbug 08:56 am EDT 05/31/23

I KNEW this was the Britney Spears jukebox musical and know her songs but until I just read your post i didn't get the Baby One More Time reference...I thought it was just a play on Once Upon A Time

It's an awkward hard to remember title and DOESN'T scream Britney Spears musical, which is the shows major selling point.
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re: why its a bad title
Posted by: mikem 11:47 pm EDT 05/31/23
In reply to: re: why its a bad title - Hair 11:29 am EDT 05/31/23

I actually like the title. I agree it's not obvious that it's a Britney Spears musical, but other jukebox musicals like Beautiful aren't that obvious, either. And I assume "Once Upon a One More Time" deliberately follows the inflection pattern of "Hit Me Baby One More Time." I imagine that there's a commercial coming in which a Britney sound-alike sings, "Once Upon a One More Time" to the backing arrangement and melody of ". . . One More Time" as the logo pops up.

The title also conveys that there's a fairy-tale aspect to it. I think Once Upon a One More Time's biggest problem is timing. & Juliet includes 5 of Britney's biggest songs, including "...One More Time," and some of the design of the two shows seems to have some similarities. & Juliet is more established in the Broadway marketplace right now, and Once Upon a One More Time may have an uphill climb.
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