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| re: I found interesting that dynamic pricing occurred | |
| Posted by: Ann 03:10 pm EDT 07/20/23 | |
| In reply to: I found interesting that dynamic pricing occurred - dramedy 02:27 pm EDT 07/20/23 | |
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| Front center was under $200 in the first round (without fees). It's surprising to me that Days of Wine and Roses seems to have been a tougher ticket than this, but I don't know what kind of marketing has been done. |
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| re: I found interesting that dynamic pricing occurred | |
| Last Edit: mikem 07:13 pm EDT 07/20/23 | |
| Posted by: mikem 07:08 pm EDT 07/20/23 | |
| In reply to: re: I found interesting that dynamic pricing occurred - Ann 03:10 pm EDT 07/20/23 | |
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| I think the main difference is the number of tickets available. Days of Wine and Roses originally went on sale for 7.5 weeks in a 199-seat theater, while Here We Are is on sale for 14.5 weeks in a 500-seat theater. So there are over 4 times as many tickets available for Here We Are. I think there are other factors -- I think cast is key for many ticketbuyers, and Kelli O'Hara plus Brian D'Arcy James is probably a bigger box office mover for the Guettel/Sondheim ticketbuyer than the Here We Are cast (it goes without saying that we all know that box office is not a reflection of talent); Here We Are tickets are more expensive for comparable seats; and I think the Here We Are rollout has seemed like it was almost a case study of trying to determine how little information ticketbuyers could be given and have them still buy tickets -- but I think ticket quantity was probably the main factor in terms of scarcity. I'm not sure any dynamic pricing happened except for the first row center. The second row was always at the highest price point according to someone at BWW, so the first row was just brought up to match the second row price. |
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