| I did the $10 level, so, it was worth it to me in the end. I wonder how successful of a membership drive this was for them. They were smart to keep so much of the detail -- the scheduled run, the theatre capacity, the cast -- unknown until shortly before the presales. That FOMO because of a potential scarcity of tickets probably paid off for them with a minimal amount of promotional effort. And, now, they can kick the marketing into high gear to sell more of those seats. (Theoretically) |
