re: BROADWAY’S “THE HEART OF ROCK AND ROLL” TO PLAY FINAL PERFORMANCE ON SUNDAY, JUNE 23
Posted by: royscho 10:32 am EDT 06/18/24
In reply to: re: BROADWAY’S “THE HEART OF ROCK AND ROLL” TO PLAY FINAL PERFORMANCE ON SUNDAY, JUNE 23 - lowwriter 10:22 am EDT 06/18/24

I am pretty sure that was the point of the Broadway run, so they can tour, using the brand of a "Broadway musical" to market the show. You always hope for the best, but I would assume that their plan for profitability never relied on recouping on Broadway.
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