| re: article on Broadway ticket prices | |
| Posted by: Likeitlots 11:48 am EDT 04/02/24 | |
| In reply to: article on Broadway ticket prices - ilw 10:00 am EDT 04/02/24 | |
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| These articles really annoy me. They state the obvious but they ignore some important facts. Yes, of course many producers like shows that look like sure things, but those sure things are very often not sure things. Star vehicles don't always work out (Pictures From Home comes to mind), not to mention the myriad movie-related flops like Pretty Woman and Mrs. Doubtfire. Meanwhile there are many shows with absolutely no brand recognition that make it (Six, Come From Away, Fun Home, Kimberly Akimbo, The Band's Visit, Dear Evan Hansen, etc.-- and I recognize that these did not all have multi-year runs but if you win the Tony and tour, you can be counted a success). Do high prices deter people from seeing more shows? Of course. But lower prices would not have saved Bad Cinderella, New York, New York or Camelot or any of the recent stinkers. They close because they are bad or because they don't really belong on Broadway with Broadway prices to begin with (Shucked, Days of Wine and Roses). And yes, when they close, the stakes are higher than they used to be. But when a show is actually good, it seems that people are willing to pay the higher prices. It's that fact that is, I think, the Pandora's box that we are stuck with. The Producers may have started it but they were, at the time, the exception. Now it's everything that has demand. Once upon a time, a show like Phantom would open and be content to sell out every seat for years to come. Now this season's biggest hit, Merrily, regularly does NOT sell out, but they charge so much per ticket, they get what they need. The model is no longer to run as long as you can, but to capitalize on what you've got and milk it until the contracts run out. |
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| Next: | re: article on Broadway ticket prices - Theatergoer1978 10:02 pm EDT 04/02/24 |
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