| re:dynamic pricing and cost of seats | |
| Posted by: Musicals54 05:33 pm EDT 03/14/24 | |
| In reply to: re: Notes from my 'Notebook' nightmare of dynamic pricing - toros 04:14 pm EDT 03/14/24 | |
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| Dynamic pricing is a good thing it helps reduce scalping as demand should affect price. In the good old days when top price was less than $10. Scalpers could get for the massive hits $100 for two tix. The money from the sale of tickets should go to the stakeholders not the scalpers. Most interestingly, the cheap seats are often the last to go. With few exceptions Broadway theatres are not huge. The largest has less than 1900 seats. The smallest is about 580 seats. So the median is roughly 1225. Over the years producers have tried reducing ticket prices for what used to be called the second balcony. People didn't buy then. They raised them back up and depending on the show, some or more sold. Hal Prince tried with Cabaret by increasing the best Orch seats (the price used to be for the entire orch)from 10 to 12 and the cheapest seats down to 2. The 2 seats didn't sell. (What did people think? the back of the balcony was on 43rd St. Price went back up and Cabaret sold out.... On and on it goes with people complaining. Look what folks pay for pop concerts in enormous venues. Broadway is actually a bargain AND IT IS,PRAISE GOD, UNIONIZED. | |
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| Previous: | re: Notes from my 'Notebook' nightmare of dynamic pricing - toros 04:14 pm EDT 03/14/24 |
| Next: | re: re:dynamic pricing and cost of seats - den 07:01 pm EDT 03/14/24 |
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